Product Marketing Specialist

The Product Marketing Specialist is responsible for assisting the Product Marketing Lead in developing and executing our approach to leveraging partnerships and technology for maximum impact on City National Banks's brand and business objectives. This role will work closely with the bank's brand team and across various cross functional groups including our PR, Media, Social Media Marketing, Events, Creative, Sales and external agencies and partners.

Principal Duties & Responsibilities:

• Reviews and evaluates submissions from assigned partners, and prepares responses or redirects as needed.

• Assists in managing workflow.

• Assists with campaign creation and strategy to generate leads.

• Assist in the development of process documents, tools, and training materials for internal and external stakeholders.

• Create presentations and assist with projects as needed.

• Create technical and non-technical content for sales and marketing purposes including case studies, product briefs, solution briefs, decks, blogs, and more.

• Responsible for writing creative briefs for marketing deliverables.

• Build relationships across internal and external partners to maximize achievement of our business objectives.

• Champion and lead ideas and initiatives with brand and cross functional partners.

• Administer all partnerships and assets for maximum brand/business impact against objectives.

• Continual immersion in and monitoring of the mortgage marketing landscape to identify new opportunities to engage our centers of influence, clients and prospects.

• Support planning, developing and executing of the bank’s core mortgage marketing agenda including creative development, event activation and sales support.

• Facilitate partner and agency status meetings.

• Comply with all applicable federal laws, rules, and regulations relating to Anti-Money Laundering (AML) including the Bank Secrecy Act (BSA).

• Collaborate with various departments, especially the product and sales teams, to drive marketing projects and meet team objectives.

• Other miscellaneous duties as assigned.

2-4 Years of Experience (Required):

• For Profit institution
• B2B OR B2C Products and Services
• Local -or- Regional Marketing (e.g., Southeast)

Functional Roles: 

• Agency (Account Management/Strategy) -or-
• Marketing Strategy -or-
• Marketing Communications -or-
• Marketing Program Management -or-
• Marketing Operations -or-
• Field Marketing -or-
• Market Development 

5+ Years of Experience (Preferred):

• Regulated Industry (Insurance, Financial Services, Real Estate, Medical)
• B2B and B2C Products/Services
• National Marketing (e.g., United States)

Functional Roles: 

• Product Marketing -or-
• Segment Marketing 

• Bachelor’s Degree in Marketing, Communications, Finance Required.
• Master’s Degree in Marketing, Communications, Finance, Entrepreneurship Preferred.

• Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
• Please view Equal Employment Opportunity Posters provided by OFCCP here.
• The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
• Reasonable accommodation may be made to assist individuals with disabilities to complete the online application process. Please contact our Human Resources Department at 305-577-7680 or by e-mail at employment@citynational.com.